Pleasant Storm

ABOUT US

A City Founded on Entertainment

Pleasant Storm was founded in 1850 by Jared “Hurricane Hugo” Kremer, a military veteran who established a small settlement just south of Fort Worth. Originally called Hugoville, the town was intended as a modest outpost serving soldiers stationed at and rotating through Fort Worth. In the years following the Spanish–American War, Hugoville became something else entirely. As soldiers returned from service and passed through the region, the town evolved into what many described as a pleasant storm of debauchery and entertainment. Music spilled from saloons, stages stayed lit late into the night, and visitors came not just to rest—but to forget. Word spread quickly, and so did the reputation. Locals began referring to the town less by its official name and more by how it felt. Before long, Pleasant Storm replaced Hugoville in common speech. The name stuck—not as an endorsement, but as an acknowledgment of what the town had become: loud, alive, excessive, and oddly welcoming. Over time, the name was made official, and Hugoville quietly faded into the records. Kremer understood that morale mattered. He allowed the town to become what people needed it to be, even when its reputation made polite society uncomfortable. As families settled and institutions formed, Pleasant Storm learned how to balance survival with respectability. The rough edges softened. The entertainment didn’t disappear—it evolved. Saloons gave way to bars, stages, and stadiums. Friday night lights replaced lanterns. Tradition replaced rumor. Today, Pleasant Storm still carries the energy of its origins—a town that knows life is meant to be lived out loud, where community gathers around spectacle, and where history is remembered just enough to keep things interesting. Ask five locals how Pleasant Storm got its name and you’ll get five different answers. Ask why people stay—and they’ll tell you it still feels alive.

View More

Jared "Hugo" Kremer

Founder